Our client Aggreko, a leading global provider of temporary power and temperature control solutions, recently tasked us with creating a striking stand for the 2016 SportAccord Convention, one of the most important international sporting conferences.
We designed the stand from the ground up, suggesting appropriate furniture and a layout that included a speaker-ready room and a semi-private meeting area created using suspended acrylic panels. Among the stand graphics we designed was a six-metre image on one of the external walls, plan drawings encased in acrylic and a branded media backdrop.
Our aim was to make the experience of visitors to the stand as engaging and memorable as possible. To this end, we sourced a touch-screen kiosk and created an interactive presentation of Aggreko’s event brochure and a selection of compelling event case studies. We also looped together three videos we had previously produced for Aggreko to enable a continuous film to be played onscreen within the stand.
We were delighted to hear that these digital elements and our strong and considered branding of the stand ensured great visibility and a high level of engagement with convention visitors.