Located in numerous Tesco car parks nationwide, Xpress Centres complete minor car repairs such as dents and scratches on a fast turnaround basis. After partnering with Tesco, Xpress needed a strong, professional brand presence as they had no real marketing attributes and were unrecognisable from competitors. We created a complete marketing package, including a new logo, a time-lapse video with motion graphics to show their efficient working process; and refreshed social media channels. To gain strong customer awareness within Tesco stores and the car parks themselves, we also developed a full array of Xpress Centre marketing materials: from gazebos to pop-up stands, posters, bollard boards, flyers, and balloons. Our tactical thinking even extended to the shopping trolley coins!
used on major and minor repairs
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