A team of account handlers and creatives embraced this project. Working closely with Euler Hermes and their partner company, Allianz. An entire brand overhaul was required, bringing the company into a digital world, which involved the creation of an online brand toolkit, website design, collateral templates and the implementation of a bespoke abstract Creators brand management system called EH Brand Builder. For the European Brand Launch in Paris, the Head Office building needed to be branded, to engage the delegates and help them embrace the new brand. We had permisson to apply vinyls to all six lifts and the corridor mirrors.
Keeping their original logo but enabling it to come alive in a digital environment.
Introducing and creating a library of bichromatic hero images.
Collateral designs had to be flexible to enable various language translations.
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