The Challenge
Aggreko Formula 1 Campaign
Aggreko receives official Formula 1 footage throughout each race weekend, but turning this into engaging, brand-led content at speed is essential. Each event requires fresh creative that captures the excitement of the sport while remaining consistent with Aggreko's brand and delivering content across multiple channels within tight deadlines.
- Client
- Aggreko
- Category
- Video and Motion
Our Process
Our team reviews the latest Formula 1 footage, campaign objectives and social copy before planning the creative approach for each race. We edit highlight reels, interview videos and promotional content, retouch and enhance footage where required, design supporting event graphics and produce social assets for channels before, during and after each Grand Prix. Alongside digital content, we also create production artwork including event invitations, presentation assets and large-format backdrops to support Aggreko's hospitality experiences throughout the season.
For the past four years, we've partnered with Aggreko to deliver creative content supporting their presence across the Formula 1 calendar. From race-by-race social campaigns to event production assets, we've helped bring their sponsorship and hospitality experiences to life through engaging video, design and digital content.
Working under tight deadlines around each Grand Prix, our team has transformed official Formula 1 footage into compelling social media content, promotional videos and event collateral that capture the energy of race weekend while reinforcing Aggreko's global brand.
Next Project
Producing a flagship brand film for GardaWorld Security Africa, from on-location filming through to multilingual delivery for global audiences.