The Challenge
Cytiva E-Learning Programme
Cytiva needed a way to educate employees on its product naming process in a format that was both engaging and easy to understand. The subject matter was highly process-driven, making it essential to balance clarity and accuracy with visual interest, while ensuring employees across the organisation could follow a consistent approach when naming products.
- Client
- Cytiva
- Category
- Video and Motion
Our Process
Working closely with Cytiva's subject matter experts, we translated complex documentation into a concise script before developing a detailed storyboard to visualise each stage of the process. We managed voiceover production, designed a bespoke suite of graphics and illustrations, and produced a fully animated e-learning video that guides viewers through each step in a clear and engaging way. Throughout the project, we worked collaboratively with the client to ensure technical accuracy while maintaining a polished visual style that aligned with Cytiva's brand.
Our solution
We partnered with Cytiva to create an engaging e-learning programme that explains the company's product naming process. Designed for internal teams, the video simplifies a complex governance process into a clear, accessible learning experience, helping employees apply naming conventions consistently across the business.
Next Project
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