The Challenge
Location Based Monthly Newsletter
AGCO needed a consistent, engaging internal communication channel that wouldn't pull internal staff into technical email template builds or complicated publishing workflows. The primary challenge was establishing a distinct, visual in-house style that felt fresh and approachable, while keeping the structure modular enough to be reproduced quickly each month without sacrificing quality.
- Client
- AGCO
- Category
- Print and Display
Our Process
We developed an editorial layout framework tailored for quick digital distribution and crisp visual appeal.
- Editorial Hierarchy: Reworked raw client updates and news items into modular, digestible content blocks with clear visual anchors.
- Visual Direction: Balanced AGCO’s corporate identity with a friendlier, magazine-style aesthetic using bold visual headers, clear typography, and flexible image grids.
- Streamlined Workflow: Created a repeatable master template that allows content to be dropped in and formatted efficiently, giving the internal team an agile solution for monthly site updates.
A location based monthly newsletter
To keep site staff informed without burdening internal teams with complex HTML email templates, long-standing client AGCO needed a streamlined, high-impact PDF publication. We designed a flexible, magazine-style monthly newsletter format that allows for rapid turnaround, effortless content updates, and seamless site-wide distribution.
Next Project
Creating an engaging e-learning animation that simplifies Cytiva's product naming process and promotes consistency across global teams.